Team Lead - Digital Marketing
Responsible for coordinating and implementing SEO, SEM & SMO strategies for clients. Managing 12 members of the team to execute result-driving digital transformation strategy to leading financial institutions, Insurance companies, Textile and other marquee clients. Excelled at interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
Digital Marketing Manager
Directly worked with the CEO Mr. Navinit J. Krishna (MIT Sloan & IIM Alumni) to develop the global corporate organic & paid search strategy, and implementation processes that are responsible for driving growth in digital search channels. Directly managed a team of SEO and paid search specialists; led divisional search teams.
Trained on SEO best practices, participated in the onboarding of new employees, provided semi-annual reviews, and developed a mentoring program. Managed eight direct reports. Drove organic search strategies for enterprise level e-commerce B2C clients in the retail, health & beauty, and technology sectors - including content, SEO, and social strategies.
SEO audits, keyword research, and content recommendations for on-page search efforts. Performed analysis and reporting of website performance, keyword ranking, and ROI of digital marketing campaigns.