8 Years’ experience
in planning and implementing the organic search and digital marketing strategies, with leading financial institutions and companies. A strong background in internet marketing combined with extensive SEO, SEM, and SMO experience. Drove an average of a 42% increase in client sales and boosted organic traffic by over 132% with the current Digital Marketing Role.
Throughout my career
I have helped to shape the digital marketing strategies of some of the world's largest brands, including Citi Bank, BNP Paribas, Hong Leong Bank, Noor Bank, Catholic Syrian Bank, Apollo Munich, Monexo, FSS Tech, ECR4Kids, Caterpillar and others. I have had the opportunity to work in several industries such as Finance & Banking, SaaS, Technology & Business Services, Education, B2B Product Marketing, and E-commerce.
Digital Marketing Specialist
Heading company's overall digital and SEO strategy. Identify new markets and build Brand via digital marketing and partner addition. Responsible for customer acquisition, retention and brand building for Europe & Global markets. SEO, keyword research, comeptitor analysis target setting, Budget & ROI Estimation, Campaign creation and optimization. Performing landing page experiments, Adcopy Variations, Geo experiments etc. Analyzing the performance in Google Analytics and providing recommendations.
Digital Marketing Manager
Responsible for coordinating and implementing SEO, SEM & SMO strategies for clients. Managing 12 members of the team to execute result-driving digital transformation strategy to leading financial institutions, Insurance companies, Textile and other marquee clients. Excelled at interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
SEO & Digital Marketing Lead
Directly worked with the CEO Mr. Navinit J. Krishna (MIT Sloan & IIM Alumni) to develop the global corporate organic & paid search strategy, and implementation processes that are responsible for driving growth in digital search channels. Directly managed a team of SEO and paid search specialists; led divisional search teams.
What Clients Say
Sweet – Great Thanks! Appreciate your analysis on loans product is very helpful.
Tay, Xiu Yi
Digital Acquisition Manager, Citibank Singapore
Great Job, We are moving up to page 1 for some pretty high search volume keywords. Once again thanks a lot for all your hard work and support. As always we say , without you this is not possible. Your work is appreciable.
Ivan Low Kah Kin
Digital Head, Hong Leong Bank
Awesome work Suresh!!! Appreciate your effort and the force towards Citi star wars last Jedi campaign launch. “Your focus determines your reality” Keep rocking.
Country Marketing, Citibank Singapore
Partnered with BNP’s SEO and product teams to develop the APAC Regional Content Marketing strategy. Managed the regional governance process for content and SEO.
Citibank APAC Markets
Managed a 12 member team to execute localized SEO strategies across 12 CITI APAC markets, which increased avg. natural search traffic to the sites by 43% and 19% in 2016 and 2017.
Hong Leong Bank, Malaysia
Achieved hyper traffic position i.e. 2nd position in SERP for highly competitive keywords such as credit cards, travel insurance, personal loan, and home loan in Google.
Onboarded 17 CITI markets across APAC and EMEA to Conductor Searchlight.