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Suresh Karthik

Certified Digital Marketing Specialist

in love with SEO, SEM - Search & Display, Social Media Marketing, Content Marketing, and Web Analytics.

General Info

Digital Marketing Consultant

8 Years’ experience

in planning and implementing the organic search and digital marketing strategies, with leading financial institutions and companies. A strong background in internet marketing combined with extensive SEO, SEM, and SMO experience. Drove an average of a 42% increase in client sales and boosted organic traffic by over 132% with the current Digital Marketing Role.



Throughout my career

I have helped to shape the digital marketing strategies of some of the world's largest brands, including Citi Bank, BNP Paribas, Hong Leong Bank, Noor Bank, Catholic Syrian Bank, Apollo Munich, Monexo, FSS Tech, ECR4Kids, Caterpillar and others. I have had the opportunity to work in several industries such as Finance & Banking, SaaS, Technology & Business Services, Education, B2B Product Marketing, and E-commerce.

Work Experience

  • 2019-Present

    Crayon Data

    Digital Marketing Specialist

    Heading company's overall digital and SEO strategy. Identify new markets and build Brand via digital marketing and partner addition. Responsible for customer acquisition, retention and brand building for Europe & Global markets. SEO, keyword research, comeptitor analysis target setting, Budget & ROI Estimation, Campaign creation and optimization. Performing landing page experiments, Adcopy Variations, Geo experiments etc. Analyzing the performance in Google Analytics and providing recommendations.

  • 2016-2019

    Xerago

    Digital Marketing Manager

    Responsible for coordinating and implementing SEO, SEM & SMO strategies for clients. Managing 12 members of the team to execute result-driving digital transformation strategy to leading financial institutions, Insurance companies, Textile and other marquee clients. Excelled at interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.

  • 2013-2016

    Folksco Technology

    SEO & Digital Marketing Lead

    Directly worked with the CEO Mr. Navinit J. Krishna (MIT Sloan & IIM Alumni) to develop the global corporate organic & paid search strategy, and implementation processes that are responsible for driving growth in digital search channels. Directly managed a team of SEO and paid search specialists; led divisional search teams.

Education

  • 2012

    B.Tech IT

    Anna University

    Completed B.Tech in Information Technology (IT) with First-Class at SIT Campus.

  • 2008

    High School

    SHNV Schools

    Completed high school with 84% aggregate marks.

What Clients Say

Portfolio

BNP Paribas

Partnered with BNP’s SEO and product teams to develop the APAC Regional Content Marketing strategy. Managed the regional governance process for content and SEO.

Citibank APAC Markets

Managed a 12 member team to execute localized SEO strategies across 12 CITI APAC markets, which increased avg. natural search traffic to the sites by 43% and 19% in 2016 and 2017.

Hong Leong Bank, Malaysia

Achieved hyper traffic position i.e. 2nd position in SERP for highly competitive keywords such as credit cards, travel insurance, personal loan, and home loan in Google.

Condctor Searchlight

Onboarded 17 CITI markets across APAC and EMEA to Conductor Searchlight.

Certifications

83%

Conductor Searchlight

International MVP Exam

International ALL-Star Exam

95%

SEMrush

SEMrush Academy Certificates – Technical SEO

| PPC

| Social Media

| Content Marketing

Successful Digital Marketing Consultant

8

Years of Experience

Digital Marketing Consulting - Increase Traffic & Gain More Customers

60+

International Brands

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