Suresh Karthik: BFSI & SaaS Digital Marketing Expert.
Digital Marketing Specialist
Suresh Karthik is a digital marketer with expertise in marketing financial services (BFSI), business-to-business (B2B), and software as a service (SaaS) products. He helps companies create and deliver personalized customer communications, which in turn help increase revenue.
a digital marketing strategy for top financial institutions and SaaS companies spanning a decade. Excellent search engine optimization, paid search marketing, and social media marketing skills and expertise. Accomplished over a 130% increase in organic traffic and a 42% increase in average revenue in the current position.
I've contributed to the digital marketing strategies of a few major financial institutions, including Citi, BNP Paribas, Hong Leong Bank, Noor Bank, and Catholic Syrian Bank. Also worked with financial technology companies such as Apollo Munich, Monexo, and FSS Tech. Empowered 7 years in the BFSI industry, 4 years in the SaaS product marketing industry, and 3 years in e-commerce.
• Facilitating sales team through demand generation and managing paid investments across channels and platforms. • Working with integrated marketing teams to drive content proliferation, reaching out to market influencers. • Working with product marketers in strategizing on product-led growth. • Responsible for allocating, investing, and optimizing media budget across all channels to drive full funnel goals from brand awareness to customer acquisition and engagement. • Utilizing data-driven methodology with strong analytical approach to acquisition funnel metrics, measurement, and campaign performance.
• Led an expert group of digital marketing specialists and agency partners to execute result-driving digital transformation strategy to leading banks, and other marquee clients. • Spanning all aspects of inbound demand generation including web, SEO, search, display, social and programmatic media including audience segmentation and strategy. • Excelled at interacting with clients as well as working closely with the account managers, and developer teams to make sure that the goals of the client are achieved. • Led the Xerago’s digital team during the Citibank “War Room” initiative which enabled a 40% uplift in natural search performance. • Worked on optimizing the user journey across multiple product lines such as credit cards, wealth, loans, mortgage, and insurance products - it led to improved conversion rates by 17%.
Directly worked with the CEO Mr. Navinit J. Krishna (MIT Sloan & IIM Alumni) to develop the global corporate organic & paid search strategy, and implementation processes that are responsible for driving growth in digital search channels. Directly managed a team of SEO and paid search specialists; led divisional search teams.
Partnered with BNP’s SEO and product teams to develop the APAC Regional Content Marketing strategy. Managed the regional governance process for content and SEO.
Managed a 12 member team to execute localized SEO strategies across 12 CITI APAC markets, which increased avg. natural search traffic to the sites by 43% and 19% in 2016 and 2017.
Achieved hyper traffic position i.e. 2nd position in SERP for highly competitive keywords such as credit cards, travel insurance, personal loan, and home loan in Google.
Onboarded 17 CITI markets across APAC and EMEA to Conductor Searchlight.
Years of Experience
International Brands